Consensus candidates are those who maximize the amount of people who approve of them holding office. This is why it is called ‘Approval’ Voting. Consensus candidates need to appeal to as many different groups as possible, not just the largest single group which results in the winning candidate being a consensus among the population, often with far more than 50% of the vote. With a consensus-style candidate, more people feel like their voices are heard and they can be satisfied with the winner. Negative discourse between candidates is also less incentivized because even supporters of other candidates can be potential votes